Zone Fresh Gourmet Markets has a strong reputation as Brisbane’s premier destination for fine food and produce. When the brand decided to launch an online store, Red PR proposed an approach that focused primarily on social media engagement. After less than a month, the overwhelming results indicated we had reached a captivated audience in a way not possible with traditional publicity alone.

Domino’s is known for good pizza, but when the fast food giant announced its foray into the highly competitive lunchtime market it was clear they needed a communications campaign that was unique. Red PR came up with a web approach that was creative, engaging and funny in order to “convert” the online audience. It involved a camera crew, a cop and some very open minded members of the public.