Domino’s is known for good pizza, but when the fast food giant announced its foray into the highly competitive lunchtime market it was clear they needed a communications campaign that was unique. Red PR came up with a web approach that was creative, engaging and funny in order to “convert” the online audience. It involved a camera crew, a cop and some very open minded members of the public.

The humble beginnings of the Lorna Jane brand date back to 1989, when Lorna started the business in a small studio on the top floor of a fitness centre. Her inspiration? To make activewear that made women look and feel great. Since then, Lorna Jane has flourished into a multi-million dollar activewear brand with signature stores throughout Australia and overseas.