Since launching in 2005, Yuva has earned a reputation as one of Australia’s top natural
skincare ranges. In order to meet the client’s goals of driving online sales, attracting stockists
and building brand awareness within their target demographic, Red PR proposed a digital
approach that focused heavily on consumer engagement. Almost immediately, a large and
interactive community began to grow, driving unprecedented traffic to the website – a result
that would have been impossible using traditional publicity alone.
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