Suncorp Insurance launched the ‘Must-Have Safer Queensland Roads’ campaign in 2011 as part of their commitment to protecting Queenslanders and their way of life. Red PR was appointed to develop and execute a large scale public launch event and devise a targeted editorial strategy and social media campaign. In developing and executing the ongoing communications campaign, Red PR was required to liaise with National brand strategists to develop a localised approach that communicated key messages in line with campaign goals and National brand objectives.
Subscribe to our monthly e-newsletter and receive the latest news about Red PR and Blue By Red PR, what the team is up to, our growing list of clients, our successful campaigns and the host of special events we manage.
