So it is 2011 and you have an advertising schedule, an impressive website and corporate collateral, an engaging publicity campaign, a monthly newsletter, a company blog and social media platforms. You are building your brand, engaging customers and starting conversations.

In our increasingly commercial world, establishing and steering an effective brand identity is critically important to the survival of a product or service. Part of our job as PR’s is to help business owners come closer to understanding where their brand really sits in the grand scheme of things – how it is perceived by society at large and by consumers inside and outside of its target market.

Networking is as difficult as it is simple. You might be exhausted after a long day, but you have to be on your game no matter how you are feeling because you never know who you could meet.

Jean Brown is a multi-brand concept store offering sublime luxury accessories from the world’s leading fashion houses and designers.

Sponsorship is an integral part of a strong and effective publicity campaign and is an important tool in promoting any business. PR firms need to look past the traditional means of publicity and invest in worthwhile sponsorships for their clients. Sponsorships can encompass the sponsorship of an event, activity, person, or organisation financially or through [...]

Sydney and Melbourne fashionistas are shaking in their fashionable boots, worried the local emerging designers at the South Bank Young Designer Markets are going to steal their style crown with the next market on Sunday 7 December, 2008.