Red PR Blog
April 12

Dear 15 year old Fleur,

Where do we start….. In two years time they will put Drama Queen on that back of your school jersey and that pretty much sums up the first 15 years and the next 15 years. You often say, you wonder how so much drama is attracted to you and in reflection I now believe the universe has bought it to you when you made yourself the self imposed queen of all dramas! Maybe you should have considered quiet and shy instead and your life may have been calmer. But who are we kidding…me or you?

July 6

The Winner for the Best Reactive Campaigns Goes to….

JetStar for their ‘Taking a Break’ online ad campaign advertising cheap flights to Newcastle.

March 10

The power of Citizen

The tragic events of September 11, 2001 were captured by a number of ordinary people who witnessed the attack on the World Trade Centre in Manhattan and shared their vision with the world, in an early and powerful example of citzen journalism.

January 19

Will you pay for online news?

Imagine if free e-mail providers like Hotmail and Gmail started charging users five cents per message they sent and received. There would be pandemonium. People would scramble to find a free alternative, regardless of the quality of the service.

December 11

Tearing shreds off Tiger

We have all been witnesses to a PR nightmare. In the past few weeks, I have witnessed a celebrity scandal with as much action and suspense as Home Alone 2.

May 15

Just saying sorry

My mouth dropped last week when I heard about a new advertising campaign by a London-based newspaper. The Evening Standard was recently delivered a blow following market research into how consumers perceived the publication.