Picture this…you’re in a room with 3,600 of the nation’s most influential voices and they are there just to meet you, learn about and try your product, and listen to your elevator pitch.
Social media and traditional public relations really aren’t all that different. Yet many organizations still struggle quite a bit in navigating the landscape. Sure, there is plenty to keep track of with seemingly constant technology challenges and ever-changing platforms. But in my mind, there is one difference between public relations and social media that is more important than all the rest. The editor.
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